A 30-second spot during the Super Bowl is fetching between $3.7 and $4 million this year. Clearly advertisers place a very high value on getting into your thoughts. Leaders would do well to recognize this as a strategy for harnessing the potential of people. It is a strategic advantage when people have your organization’s goals at the top of their minds and the bottom of their hearts.
A Leader’s Guide to Culture
In the summer of 1982, between my junior and senior year of college, I worked on the assembly line at GM’s Lansing Car Assembly, putting parts on Oldsmobiles. A few days into the job, one of my co-workers, the shop steward for the union, approached me. “Hey, Andy, you need to slow down. Some of … Read more
