A 30-second spot during the Super Bowl is fetching between $3.7 and $4 million this year. Clearly advertisers place a very high value on getting into your thoughts. Leaders would do well to recognize this as a strategy for harnessing the potential of people. It is a strategic advantage when people have your organization’s goals at the top of their minds and the bottom of their hearts.
In the summer of 1982, between my junior and senior year of college, I worked on the assembly line at GM’s Lansing Car Assembly, putting parts on Oldsmobiles. A few days into the job, one of my co-workers, the shop steward for the union, approached me. “Hey, Andy, you need to slow down. Some of … Read more