A 30-second spot during the Super Bowl is fetching between $3.7 and $4 million this year. Clearly advertisers place a very high value on getting into your thoughts. Leaders would do well to recognize this as a strategy for harnessing the potential of people. It is a strategic advantage when people have your organization’s goals at the top of their minds and the bottom of their hearts.
The Power of Hope
Our friend Cindy Lewis died recently at age 52 after 16 years battling cancer. Her memorial service had to be held in the local high school gym because over 500 people showed up. Per her wishes, a celebration was held after the service and as I circulated among the guests I was struck by something … Read more